Match.com’s buyer was Gary Kremen, a Silicon Valley entrepreneur frustrated by the amount of money he was spending on 1-900 dating hotlines.
The first users of were a motley bunch: all of them tentative; some optimistic, others outright weirdos.
Bill and Freddie Straus, aged 76 and 72, fall into the first category.
At the British HQ of the world’s biggest dating agency, every day is Valentine’s Day.
The lift doors ping open to reveal a wall plastered in photographs of happy couples – cliché upon cliché of wedding shots, beach scenes, even a pair strolling through a sunflower field.
“It’s amazing to have been a pioneer of something that is now so normal,” she says.