Deficit hawks will be delighted to hear that public money isn't being spent on any of this: it's being funded by MBNA Thames Clippers and My Single Friend.com, who also think the whole thing is a marketing opportunity.They might be right, too: the spokesperson told us that, since the event was announced yesterday, 70 per cent of the tickets have already gone.
A fragment of wooden panelling from the Titanic, luggage belonging to the Duke of Windsor and a 1950's photograph of movie star Marlene Dietrich on board the Queen Elizabeth are among more than 250 objects which show the golden age of ocean travel.
Beginning with Brunel's steamship, the Great Eastern of 1859, the exhibition traces the design stories behind some of the world's most luxurious liners.
Keeping kids entertained over the February half-term, the Imagine Children's Festival delivers 12 days of family fun for 0-12 year olds.
Head to the Southbank Centre for Roald Dahl's Revolting Rhymes, dance-theatre Tidy Up and a Kid Normal event that'll have children aged 7 and above creating a brand new superhero story.
Ship models, objects from shipyards, posters and film explore all aspects of ocean travel from ground-breaking engineering to the fashion and lifestyle on board.