The concept of rapid-fire dating has gained tremendous popularity, spreading to cities all over the world.
Last year online coupon company Groupon hosted the world’s largest speed-dating event, with 414 attendees crammed into a restaurant in Chicago.
Start-up companies now meet with investors, pregnant couples interact with doulas, and homeless dogs court potential owners, all using the speed-dating format.
For example, in those events with a relatively large number of participants, the researchers discovered that people attend predominantly to easily accessible features, such as age, height, physical attractiveness, and so forth, rather than clues that are harder to observe, for example, occupation and educational achievement.
These rules of thumb are evolutionarily adaptive, however, and not necessarily a bad thing.
After the event is over, the daters submit to the event’s organizers the names of the individuals they would like to see again.