As the networks become increasingly mobile, companies in the online dating space must shift their thinking to adapt to this new reality: The shift to mobile can be disruptive to established online businesses, but it can also be a huge opportunity.
Spark’s initial sign-up process took only a few minutes, requiring a username, password, email, and birthdate.
Past that, you’re asked to provide a few basic things like what you’re interested in, your marital status, ethnicity, etc.
By July 2014, however, those percentages had completely flipped with 60% of all online daters last month being mobile-only and just 40% of category visitors accessing via desktop.
Tinder Catches Fire, Making Run at Leaders and Plenty of Fish has been the market leader for quite some time, having been around since the early days of the category.
Like other sites built around personal profiles, online dating is subject to the network effect.