The company went public in August 1998, listing on the NASDAQ exchange with the code GCTY.
The IPO price was , rising rapidly after launch to a peak of over 0. switched from neighborhoods and street address URLs for homesteaders to "vanity" URLs through members' sign-up names to Yahoo! This service was previously offered only as a premium.
In May 1997, Geo Cities introduced advertisements on its pages.
Despite negative reaction from users, Geo Cities continued to grow.
Attempts to access any page using the original Geo Cities URL now forward to Yahoo! Shortly after the Geo Cities closing announcement, the Internet Archive announced a project to archive Geo Cities pages, stating "Geo Cities has been an important outlet for personal expression on the Web for almost 15 years." Internet Archive made it their task to ensure the thoroughness and completeness of their archive of Geo Cities sites.
There was no formal relationship between Geo Cities and geocities.ws, as it was a completely different company.
Its member sites are still accessible, and it is still accepting new account registrations, but now all services are only available in Japanese.