A concentrated effort to attract smaller, indie developers in the West, combined with strong support from mid-level Japanese companies, helped keep the platform afloat.
While this led to less diversity in its game library, it did garner strong support in Japanese-developed role-playing video games and visual novels alongside a wealth of Western-developed indie games, leading it to become a moderate seller in Japan, and build a smaller, yet passionate userbase in the West.
Despite this, the system still only managed to sell 4 million units worldwide in its first 10 months on the market, Still, the system under-performed; while Sony projected selling 16 million units of combined Vita and PSP systems, it had to slash its forecast twice in the same year—down to 12 and then 10 million units sold.
With higher profile games not pushing the system sales enough in 2012, big third party companies like Ubisoft and Activision started reducing or eliminating support for the system, especially in the West.
Shortly after, reports of development kits for the handheld had reportedly already been shipped to numerous video game developers including both first-party and third-party developers to start making games for the device, In the same month, VG247 released pictures of an early prototype version showing a PSP Go-like slide-screen design along with two analog sticks, two cameras and a microphone, though the report mentioned that overheating issues had since caused them to move away from the design in favor of a model more similar to the original Play Station Portable device.
Throughout 2010, Sony would not confirm these reports of a PSP successor, but would make comments regarding making future hardware.
The system's design was created to meld the experience of big budget, dedicated video game platforms with the then up-and-coming trend of mobile gaming through smart phones and tablets.