We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.
I actually don’t see in my data any negative repercussions for people who meet partners online.
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It’s harder to feel alone when you’re 23, because everyone is a potential partner.
But when you get to 40, most people your age are already settled down.
In fact, by several measures, online dating has proved even more useful — both to individuals and society — than the traditional avenues it has replaced.
I spoke with Rosenfeld to hear more about his research, to learn about the ways in which the rise of online dating is defining modern love, and to talk about the biggest misconceptions people have about online dating.
Instead of interacting with the people around her, she chose to search for a companion elsewhere online.