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So, bottom line, this is a late 1960s through late 1970s bottle of Red Label.

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But Red Label exists in deep time - born of a marketing name change (from "Special Old Highland") back in 1909 - the year the iconic striding man logo was developed. Y." This shows it's a US import and thus I know that 86.6 proof is US proof.

This is also the year the Lincoln penny replaced the Indian head cent design. So this bottle has a tax strip, uses avoirdupois (4/5th of a pint), and has no UPC code - so were' talking about a bottle that's from the late 1970s or earlier. However, a review of the advertising shows this on a multitude of labels with essentially identical style, importer, and 86.8 proof from 1967 through 1988.

Johnnie Walker Red Label, today, is a bottom of the line Diageo blend that is made for mixing into cocktails.

I reviewed it last year and didn't like it straight at all. Another potentially likely sounding clue is the importer: the front label clearly states "Imported by Somerset Importers LTD., New York, N.

I have managed to get my hands on a number of samples of Johnnie Walker Red Label which occupy a range of periods from the 1930s through today. I started the tasting dead in the middle with a bottle that dates from the late 1960s to the late 1970s (I'm not certain which). Ads from 1966 and earlier show the importer as "Canada Dry Corporation" not Somerset Importers LTD.

Last modified 02-Apr-2020 02:25