Compared with when we conducted our first study of dating and relationships in 2005, many more Americans are using online tools to check up on people they used to date, and to flirt with potential (or current) love interests: Young adults are especially likely to flirt online—47% of internet users ages 18-24 have done this before, as have 40% of those ages 25-34.
And while younger adults are also more likely than their elders to look up past flames online, this behavior is still relatively common among older cohorts.
Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively.
Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.
Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.
Some 42% of Americans know someone who has used online dating, up from 31% in 2005.
And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.
Younger adults are also more likely than older ones to say that their relationship began online.