As Business Insider's resident 23-year-old, I was obliged to poke around and try out some of the most popular dating apps.
For this story, I compared Ok Cupid, Tinder, JSwipe, Hinge, and Bumble — and I was surprised by the app that ultimately became my favorite.
There’s a whole range of difficult human emotions to contend with: insecurity, disappointment, rejection, maybe heartache. “Sometimes there is nothing that clicks whatsoever,” says Julien Nguyen, a 30-year-old software designer from Austin, Texas, who has used Bumble and Tinder.
“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.
Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.
But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.
“Those are among the most popular dating sites in the world, and when you’re fishing, it just makes sense to drop your line in the most crowded ponds.” That’s generally true unless you have a particular guiding factor, such as religion, race, or politics, in which case you can go to a niche site like JDate or Black People Meet.