Through its Amazon Web Services (AWS)–a menu of products that pioneered the idea of cloud computing–the company has transformed the internet startup economy by opening up its digital infrastructure to anyone.
Now, instead of spending wasteful amounts of money and time on backend basics, startups can simply pay Amazon to manage their servers for them.
The company is run by Bill Vogel, a former financial services executive who didn't feel like moving again after his last job was eliminated, especially for the sake of his son, who suffers from a neuromuscular disease that requires him to use a wheelchair.
Also known by the codename PHX6, the place radiates a non-human intelligence, an overarching brain dictating the most minute movements of everyone within its reach.
At 1.2 million square feet, PHX6 consists of two fulfillment operations working as mirror images of one another, a redundancy that lets the FC scale up or down in response to rising and falling demand.
Then these products can also go out the door just like Amazon inventory.
Sellers even have the option of offering free two-day shipping through Amazon Prime.
Last year, Amazon says, third parties sold more than a billion items worth "tens of billions of dollars."Through a program called Fulfillment by Amazon, or FBA, the world's largest online retailer not only lets other sellers list their items on its website but lets them outsource shipping as well.