Improved video quality has helped webcams encroach on traditional video conferencing systems.
New features such as automatic lighting controls, real-time enhancements (retouching, wrinkle smoothing and vertical stretch), automatic face tracking and autofocus, assist users by providing substantial ease-of-use, further increasing the popularity of webcams.
The term "webcam" (a clipped compound) may also be used in its original sense of a video camera connected to the Web continuously for an indefinite time, rather than for a particular session, generally supplying a view for anyone who visits its web page over the Internet.
Some of them, for example, those used as online traffic cameras, are expensive, rugged professional video cameras.
Video features, including faces, shapes, models and colors can be observed and tracked to produce a corresponding form of control.