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Research company e Marketer expected the app to rake in more than $1.85 billion in global ad revenue last year.
Facebook's Oculus Rift is mostly associated with games right now.
Zuckerberg has grander plans, though, and wants to harness the power of virtual reality software to create face-to-face meetings.
One example would be meetings between doctors and patients all from the comfort of your own home.
It's true that technology companies are known to be risky, but Facebook Inc.