Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.
Cars extended the range of dating as well as enabled back-seat sexual exploration.
In the mid-twentieth century, the advent of birth control as well as safer procedures for abortion changed the equation considerably, and there was less pressure to marry as a means for satisfying sexual urges.
Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.