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Other long-running advertising campaigns catch people by surprise, even tricking the viewer, such as the Energizer Bunny advertisement series.

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In many countries, including the United States, television campaign advertisements are considered while some countries, such as Norway, completely ban political advertisements.

The first official, paid television advertisement was broadcast in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.

The second is the process of TV Advertising Delivery and usually incorporates the involvement of a Post-production House, a Media agency, Advertising Distribution Specialists and the end-goal, the broadcasters.

It is important to choose a television production company and advertising agency with pertinent expertise in these two areas, and it is preferable to choose an agency that both produces advertisements and places air time, because expertise in broadcast quality production and broadcast standards is vital to gaining the advertisement's acceptance by the networks.

Advertising revenue provides a significant portion of the funding for most privately owned television networks.

Last modified 18-Feb-2020 09:07